You worked hard to exceed every standard for your hotel. You have all the right amenities, the perfect interiors and amazing prices! Just one problem. Your visitor account isn’t as high as you expected.
No matter how brilliant your service is, the most crucial factor in its traffic is how well you are marketing it. Word of mouth can only get your hard-earned team so far, but rest assured. These five powerful steps are the absolute key to achieving the highest possible market demand.
- Have an optimized website
With today’s ever-growing field of technology, it is no surprise a website is the least amount of expectations needed fulfilled for your hotel to be recognized.
With that being said, just because a hotel has a website does not mean that they will be the first option a user finds on their search engine after typing “hotels” by the nearby area. However, you can get close to it. That is where SEO (search engine optimization) comes into play and can be your best friend. When building or editing your website make sure your tags, categories, meta descriptions and even image titles contain actual words hotel related.
If you are naming your image “lalala.jpg” or ignoring your tag option section, Google and other search engines will have a hard time determining your relevancy and placing you as high on the search results as deserved.
- Add your hotel to every online travel agency
While the above mentioned contributes to internal SEO, the most important part that contributes to the highest SEO is link building.
Make sure to have your website listed on every hotel listing travel agency possible to increase its relevancy.
It is also important to add your website to TripAdvisor where guests can place their honest reviews. To keep your rankings at their highest, keep your information with each of the platforms that link/mention your hotel up-to-date.
Reviews are not always positive. Whether your guest enjoyed their time or not, it is important to receive a review from them regardless. Not only will the review make others more comfortable to book with your hotel, but it can allow you and your staff to evaluate and improve your performances. Remember that to keep reviews positive, the initial step is to give your guests an experience they will genuinely enjoy.
With that being said, it is vital to quickly respond to guest questions and concerns, as well as reviews themselves. Giving a polite thank-you notice to positive reviews and apologies or clarifications towards any negative feedback will go a long way. For certain guests that may have publicly had strong complaints or a negative experience, providing an altruistic response such as rewarding them with certain discounts or complementary gifts has been proven to keep word-of-mouth positive.
- Events to promote yourself:
Take notes of nearby events by your hotel’s location. Remember, hospitality is a necessity for almost any event, with attendees coming from all over the world. Without reaching out to the event and offering your bargains, many willing attendees may not show up simply because they could not find a hotel in a nearby location like yours that they could settle in.
Find ways to partner with the organizations and negotiate ways to inspire guests to stay at your hotel. After all, attendees, the vital target for both the event holders and your hotel, are much more likely to attend if given the reassurance they have an actual location to settle.
- Rewards programs for loyal customers
Nothing generates customer loyalty better than a loyalty program. It allows customers to grow familiar and trusting of your business, showering them in discounts and bargains they can only reach if they choose your hotel rather than a new one on the web.
Traditional rewards programs offer one (or more) of these three powerful options:
- Discounts and bonus points for extra purchases. For example, the first-time user earned 20% off a room and an extra 100 rewards points because they purchased over $40 in hotel meals.
- Discounts towards other products/services: Rather than discounts on their own brand, the users may have earned themselves a free flight to Aruba for booking with your hotel for their tenth time.
- Free pass: When the customers reaches the destined amount of collected points, they earned themselves a free night at the hotel.